Ahh appreciate it - so glad you liked it!! Any part in particular that jumped out to you? Have a feeling this is a topic that will warrant a lot of unpacking over the coming year.
Sam, the strongest part for me is how you connect Dark SEO to board-level language. Reframing from channel metrics to pipeline impact is exactly where most strategies fail in practice. This is less about SEO and more about organizational translation and incentives, and that’s why it matters. 🦊🎓
Outstanding breakdown of the implementation challenge here. The triangulation approach for pipeline attribution (CRM + self-reported + call transcripts) is pragmatic, but there's actualy an underappreciated layer: the time lag between brand search lift and closed deals can kill momentum if leadership isn't prepped for it. I've watched 2 teams lose their Dark SEO budget midway through Q2 because they showed brand search up 40% but pipeline was still catching up from the previous attribution model. Setting expectaions around that 6-8 week delay upfront seems critical to surviving death moment #1.
That’s a fantastic post, Sam!
Ahh appreciate it - so glad you liked it!! Any part in particular that jumped out to you? Have a feeling this is a topic that will warrant a lot of unpacking over the coming year.
Sam, the strongest part for me is how you connect Dark SEO to board-level language. Reframing from channel metrics to pipeline impact is exactly where most strategies fail in practice. This is less about SEO and more about organizational translation and incentives, and that’s why it matters. 🦊🎓
Outstanding breakdown of the implementation challenge here. The triangulation approach for pipeline attribution (CRM + self-reported + call transcripts) is pragmatic, but there's actualy an underappreciated layer: the time lag between brand search lift and closed deals can kill momentum if leadership isn't prepped for it. I've watched 2 teams lose their Dark SEO budget midway through Q2 because they showed brand search up 40% but pipeline was still catching up from the previous attribution model. Setting expectaions around that 6-8 week delay upfront seems critical to surviving death moment #1.