The funnel exists but not how people think. The funnel is the bottom of a gravity well.
Imagine a vortex like a hurricane or or an Eddy. The winds and rotation are fastest at the vortex and pushing down to a central point of pressure.
Sales funnels are illustrated as two dimensional, XY axes. But the sales and marketing activities are three dimensional XYZ through distribution.
Someone catches a podcast on the outer band and maybe starts following on LinkedIn a mid band. Then a newsletter, or other content. They do not have to be in order but the vast expanse of content all leads to the vertex for conversion.
It's why a 2d funnel looks linear and a gravity well encapsulates multi-touch and time so much better.
The funnel exists but not how people think. The funnel is the bottom of a gravity well.
Imagine a vortex like a hurricane or or an Eddy. The winds and rotation are fastest at the vortex and pushing down to a central point of pressure.
Sales funnels are illustrated as two dimensional, XY axes. But the sales and marketing activities are three dimensional XYZ through distribution.
Someone catches a podcast on the outer band and maybe starts following on LinkedIn a mid band. Then a newsletter, or other content. They do not have to be in order but the vast expanse of content all leads to the vertex for conversion.
It's why a 2d funnel looks linear and a gravity well encapsulates multi-touch and time so much better.
"Sales funnels are illustrated as two dimensional, XY axes. But the sales and marketing activities are three dimensional XYZ through distribution."
I think you've just put into two sentences the best way for anyone to understand this. This is absolutely brilliant!
Sweet - so I have earned another Beef Ragu with Tagliatelle for a good answer! Woo-hoo!!!!
What a headline 👏
🤗