Discussion about this post

User's avatar
Justin Norris's avatar

I've been amazed at how many people still Google "best xyz" when searching for a product and place a lot of trust in the articles and lists that show up in SERPs.

It's easy as a marketer to develop (well-deserved) skepticism for that method of product research and attribute that same skepticism to your buyers. But unless you're selling to other marketers, this may not be true.

It was only listening to calls where BDRs asked this question and the buyer actually explained their product research process that this hit home for me.

Great article.

Expand full comment
JJ Jeffries's avatar

Daniel-san, I love to hate when these moments occur! Now hopefully your CEO doesn’t think they “know” marketing after that, as this is the type of collaboration I crave.

In terms of SEO, I agree it’s not like it was being a huge driver 10-15 years ago, however, with the rise of the ChatGPT’s and other AI tools people are now using them similarly to Google asking “what’s the best tool for X?” or “who are the competitors of X?” which is why I believe SEO still is valuable. This is also cool in terms of education because when you put content out on certain topics, that gets ingested and even suggested in articles when trying to learn. Happened to me in the observability space where although we weren’t the most popular, ChatGPT suggested our tool when asking telemetry questions.

Expand full comment
2 more comments...

No posts