On a few Refine Labs calls long ago I actually mentioned a few times, sometimes in chat, The Goal, Six Sigma, blackbelts, and the manufacturing transformation that SAP drove to map proceses and said b2b marketing/gtm execution and metrics need that approach or it will never get fixed. I still have a copy of The Goal on my shelf. Consider reading Reengineering the Corporation which talks about rethinking end to end vs incremental changes. I still can't believe how little change has come in 4-5 years and how much dependence there is on the iften questionable SDR function/approach..looking forward to hearing more.
Ahh sounds like you were ahead of the times then 😉 will definitely have to check out reengineering the corporation in that case. But fully with you that we’re long overdue for something like this. Let me know what you think if/when you check Affect out!
Just saw this re: SDR function..this or something like it needs to exist..that is if tge SDR function even survives. https://www.linkedin.com/posts/craigrosenberg_hire-sdrs-but-dont-have-them-engage-with-ugcPost-7453133894507319296-wEAo?utm_source=social_share_video_v2&utm_medium=android_app&rcm=ACoAAAA0wmEBd_A9LOS4br_mAWbVmS4CtlLsZy8&utm_campaign=copy_link
On a few Refine Labs calls long ago I actually mentioned a few times, sometimes in chat, The Goal, Six Sigma, blackbelts, and the manufacturing transformation that SAP drove to map proceses and said b2b marketing/gtm execution and metrics need that approach or it will never get fixed. I still have a copy of The Goal on my shelf. Consider reading Reengineering the Corporation which talks about rethinking end to end vs incremental changes. I still can't believe how little change has come in 4-5 years and how much dependence there is on the iften questionable SDR function/approach..looking forward to hearing more.
Ahh sounds like you were ahead of the times then 😉 will definitely have to check out reengineering the corporation in that case. But fully with you that we’re long overdue for something like this. Let me know what you think if/when you check Affect out!
Will do