Such a good point on the best practices and knowing when to zig as everyone else is zagging and vice versa! I would test these theories a lot especially in marketing ops "best practice is to send emails on this day"🤔 well if everyone is sending then, why don't I try a different time so their inbox isn't inundated with vendor pitches...
Also so true on the website testing CTA vs CTV...although don't get too creative with the CTV's, people still need to know where to click and what they're getting imo.
One call out for the LinkedIn Voice...such a cool thing as I love getting them from 1st degree connections. You can only do this on mobile currently. I personally deleted linkedin off of my phone for my own mental health (that's a different story for a different day) but am bummed I can't do voice notes on my mac (unless I'm wrong but tried this morning and there's no voice icon in messages like the app).
I'm fully with you on the LI voice notes - I was surprised when I couldn't do it from desktop and only my mobile. I wouldn't be surprised if that changes this year.
Such a good point on the best practices and knowing when to zig as everyone else is zagging and vice versa! I would test these theories a lot especially in marketing ops "best practice is to send emails on this day"🤔 well if everyone is sending then, why don't I try a different time so their inbox isn't inundated with vendor pitches...
Also so true on the website testing CTA vs CTV...although don't get too creative with the CTV's, people still need to know where to click and what they're getting imo.
One call out for the LinkedIn Voice...such a cool thing as I love getting them from 1st degree connections. You can only do this on mobile currently. I personally deleted linkedin off of my phone for my own mental health (that's a different story for a different day) but am bummed I can't do voice notes on my mac (unless I'm wrong but tried this morning and there's no voice icon in messages like the app).
I'm fully with you on the LI voice notes - I was surprised when I couldn't do it from desktop and only my mobile. I wouldn't be surprised if that changes this year.