Dude…this is one of the most elegant distillations of B2B marketing knowledge I’ve ever seen. Should be a masterclass.
An interesting follow up would be how brand marketing spend fits into the picture and how you account for it internally. (addressing the point about only so many channels and diminishing returns over time).
You’re too kind - thank you! This was a really fun one to write up. Had been thinking about if this was something worth making into something like a course or another way to teach, so this was a good nudge toward that from you.
Love that thought on brand. Might just be next week’s follow up now 👀🤗
Dude…this is one of the most elegant distillations of B2B marketing knowledge I’ve ever seen. Should be a masterclass.
An interesting follow up would be how brand marketing spend fits into the picture and how you account for it internally. (addressing the point about only so many channels and diminishing returns over time).
You’re too kind - thank you! This was a really fun one to write up. Had been thinking about if this was something worth making into something like a course or another way to teach, so this was a good nudge toward that from you.
Love that thought on brand. Might just be next week’s follow up now 👀🤗
This is a great read, thank you Sam!
Now to use this as some additional source material for my funnel audit skill in Claude (as long as I have your permission and blessing 😅)