I appreciated the tips you shared in this newsletter. As a digital marketer, I’ve run email marketing campaigns based on our Ideal Customer Profile (ICP). You highlighted two important points:
Do your readers know who you are?
Did your readers opt in to receive the email?
I'm interested in learning more about the steps to ensure that readers recognize our brand and willingly opt in to our emails, especially in a B2B context where this can be quite challenging. If you have any strategies or approaches to address these points, I would greatly appreciate your insights.
Great question + you aren't alone as we're also working through this at our organization as well.
Having an opt-in on your blog or other value-led resources is a great place to have that form. Something along the lines of "if you like this content, we share others like it every [week/month/etc.] and can have it delivered straight to your inbox". But the biggest thing I'm seeing now is you have to earn the inbox before the opt-in happens,, whereas it used to be you could show up in their inbox and remain there until they unsubscribed. The new spam regulations are going to change this quite a bit.
Hi Sam,
I appreciated the tips you shared in this newsletter. As a digital marketer, I’ve run email marketing campaigns based on our Ideal Customer Profile (ICP). You highlighted two important points:
Do your readers know who you are?
Did your readers opt in to receive the email?
I'm interested in learning more about the steps to ensure that readers recognize our brand and willingly opt in to our emails, especially in a B2B context where this can be quite challenging. If you have any strategies or approaches to address these points, I would greatly appreciate your insights.
Thank you!
Great question + you aren't alone as we're also working through this at our organization as well.
Having an opt-in on your blog or other value-led resources is a great place to have that form. Something along the lines of "if you like this content, we share others like it every [week/month/etc.] and can have it delivered straight to your inbox". But the biggest thing I'm seeing now is you have to earn the inbox before the opt-in happens,, whereas it used to be you could show up in their inbox and remain there until they unsubscribed. The new spam regulations are going to change this quite a bit.