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I was stuck, so I went for a walk
I swear my best ideas always hit me on walks or in the shower
12 hrs ago
•
Sam Kuehnle
2
Beware the s(AI)cophant
Your AI is trained to validate, not challenge
Jun 20
•
Sam Kuehnle
5
The negative touchpoint
The "pipeline" your CRM will never show
Jun 13
•
Sam Kuehnle
8
5
1
2 experiments in 2 weeks
Simplifying targeting + creative that zigs instead of zags
Jun 6
•
Sam Kuehnle
6
May 2026
Demand creation vs. brand awareness
Why conviction beats spending
May 30
•
Sam Kuehnle
10
Common sense > attribution
A tale about attribution holding back business growth
May 23
•
Sam Kuehnle
8
It's not for everyone
Why companies are scared to pick a side
May 16
•
Sam Kuehnle
3
Borrowed thinking
Why outsourcing our thinking has never been easier...or more dangerous
May 9
•
Sam Kuehnle
8
2
The unsexiest growth lever
Why I'm obsessing over a 1% conversion rate
May 2
•
Sam Kuehnle
10
2
April 2026
Nobody built it, so I did
The story behind Affect + why it took 15 years to get here
Apr 25
•
Sam Kuehnle
13
7
2
The 2026 10x moat
Product moats are collapsing - here's what's replacing it
Apr 18
•
Sam Kuehnle
10
3
Letter to the future CMO
What I'd want to know before I got there
Apr 11
•
Sam Kuehnle
5
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