Archive - Sam's Marketing Meditations

What I've gotten right - and very wrong

May 3 •

April 2025

March 2025

You are not the hero

Knowing our role in the hero's (buyer's) journey

Mar 29 •

Are you secretly multiplying by zero?

What happens when just 1 variable breaks down in your growth formula

Mar 22 •

Channels don't die, playbooks do

This is for everyone in my feed saying "[Channel] is dead!"

Mar 15 •

A lesson in ego, ownership, and root cause analysis

Mar 8 •

Making paid search efficient

High CAC, 2nd order effects, and making the inefficient efficient

Mar 1 •

February 2025

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