Archive - Sam's Marketing Meditations

Marinate > iterate

You're sick of the ad, but the parade's never seen it

Aug 8 • Sam Kuehnle

5 principles from Ogilvy

63 years later + still working just as well as they did back then

Aug 1 • Sam Kuehnle

July 2026

Claude Hopkins' 1.46% CTR principle

5 principles from Hopkins I use that still work 103 years later

Jul 25 • Sam Kuehnle

Burnout, HRV, + why averages don't work

The counterintuitive insight that changed my burnout + recovery

Jul 18 • Sam Kuehnle

The 3 Us: Users, Usage, + Uses

Because we've usually only maximized 1 of these 3 growth levers

Jul 11 • Sam Kuehnle

June 2026

I was stuck, so I went for a walk

I swear my best ideas always hit me on walks or in the shower

Jun 27 • Sam Kuehnle

Beware the s(AI)cophant

Your AI is trained to validate, not challenge

Jun 20 • Sam Kuehnle

The negative touchpoint

The "pipeline" your CRM will never show

Jun 13 • Sam Kuehnle

2 experiments in 2 weeks

Simplifying targeting + creative that zigs instead of zags

Jun 6 • Sam Kuehnle

May 2026

Demand creation vs. brand awareness

Why conviction beats spending

May 30 • Sam Kuehnle

Common sense > attribution

A tale about attribution holding back business growth

May 23 • Sam Kuehnle

It's not for everyone

Why companies are scared to pick a side

May 16 • Sam Kuehnle

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