Archive - Sam's Marketing Meditations

Letter to a first-time director

On titles, brand + the weight of being wrong

Mar 28 • Sam Kuehnle

Letter to a first-time manager

To the first-time manager figuring out how to manage a budget and people.

Mar 21 • Sam Kuehnle

Letter to a first-year marketer

A letter to the marketer who just got the role

Mar 14 • Sam Kuehnle

Things I believe

25 principles that have shaped how I work + approach life

Mar 7 • Sam Kuehnle

February 2026

When common practice buries common sense

Most problems aren't new, they're just dressed in different clothes

Feb 28 • Sam Kuehnle

The brand coefficient

It's brand TIMES demand

Feb 21 • Sam Kuehnle

I've audited 100+ funnels. Here's what I found.

+ how to diagnose yours

Feb 14 • Sam Kuehnle

Stop disqualifying junior titles

82% of execs enter the convo *after* their team has the shortlist

Feb 7 • Sam Kuehnle

January 2026

The cost of waiting for perfect clarity

And how a scorecard + deadline got us moving

Jan 31 • Sam Kuehnle

Take back 50-450% of your ad budget

Plus 2 other tactical wins from this week

Jan 24 • Sam Kuehnle

I don't know if this will work

But I'm documenting it anyway

Jan 17 • Sam Kuehnle

That feeling when you know you could've done better

And what I'm committing to in 2026

Jan 10 • Sam Kuehnle

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