Archive - Sam's Marketing Meditations

(Pt 2) 4 mental models to position any brand, in any category

Part 2 of 2: breaking down the nice-to-have vs need-to-have x known vs unknown matrix

3 hrs ago • Sam Kuehnle

August 2026

Yesterday was my last day at Loxo

Real talk: how I knew it was time + decided what was next

Aug 29 • Sam Kuehnle

4 mental models to position any brand, in any category

Part 1 of 2: breaking down the nice-to-have vs need-to-have x known vs unknown matrix

Aug 24 • Sam Kuehnle

The person nobody listens to

One principle that applies to meetings + content

Aug 15 • Sam Kuehnle

Marinate > iterate

You're sick of the ad, but the parade's never seen it

Aug 8 • Sam Kuehnle

5 principles from Ogilvy

63 years later + still working just as well as they did back then

Aug 1 • Sam Kuehnle

July 2026

Claude Hopkins' 1.46% CTR principle

5 principles from Hopkins I use that still work 103 years later

Jul 25 • Sam Kuehnle

Burnout, HRV, + why averages don't work

The counterintuitive insight that changed my burnout + recovery

Jul 18 • Sam Kuehnle

The 3 Us: Users, Usage, + Uses

Because we've usually only maximized 1 of these 3 growth levers

Jul 11 • Sam Kuehnle

June 2026

I was stuck, so I went for a walk

I swear my best ideas always hit me on walks or in the shower

Jun 27 • Sam Kuehnle

Beware the s(AI)cophant

Your AI is trained to validate, not challenge

Jun 20 • Sam Kuehnle

The negative touchpoint

The "pipeline" your CRM will never show

Jun 13 • Sam Kuehnle

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