Raw thoughts: annual planning

The part leaders don't talk about

Nov 8 • 

Sam Kuehnle

7

3

Dark SEO

Search has entered the dark funnel

Nov 1 • 

Sam Kuehnle

8

7

October 2025

Escaping the "productivity" trap

What happened when we focused on 1 thing instead of 5

Oct 25 • 

Sam Kuehnle

5

2

35 reflections after 35 years

35 thoughts on life, work, and even marketing

Oct 18 • 

Sam Kuehnle

6

8

Back in the weeds

First principles, focus, and fingertip feel

Oct 11 • 

Sam Kuehnle

4

I stopped trusting LinkedIn's ad recommendations

This will save you tens, if not hundreds, of thousands of dollars in wasted ad spend

Oct 4 • 

Sam Kuehnle

3

September 2025

We cut our best keywords

And saw our pipeline influence increase dramatically

Sep 27 • 

Sam Kuehnle

6

When goals aren't actually goals

A tale of marketing hitting 120% while sales missed by 25%

Sep 20 • 

Sam Kuehnle

7

2

Most onboarding advice is garbage

Here's what our best new hires did instead

Sep 13 • 

Sam Kuehnle

2

1

The 5 traits of great marketers

Spoiler: none of them are technical skills

Sep 6 • 

Sam Kuehnle

7

2

August 2025

The "Alligator Effect"

No, not talking about a sequel from Ashton Kutcher

Aug 30 • 

Sam Kuehnle

3

2

1

Preventing problems > solving problems

Being great at solving problems is reactive, being great at preventing problems is leadership

Aug 23 • 

Sam Kuehnle

9

2