Borrowed thinking

Why outsourcing our thinking has never been easier...or more dangerous

May 9 • Sam Kuehnle

7

2

The unsexiest growth lever

Why I'm obsessing over a 1% conversion rate

May 2 • Sam Kuehnle

10

2

April 2026

Nobody built it, so I did

The story behind Affect + why it took 15 years to get here

Apr 25 • Sam Kuehnle

13

7

2

The 2026 10x moat

Product moats are collapsing - here's what's replacing it

Apr 18 • Sam Kuehnle

10

3

Letter to the future CMO

What I'd want to know before I got there

Apr 11 • Sam Kuehnle

5

Letter to the first-time VP

On accountability, ecosystems, + velocity

Apr 4 • Sam Kuehnle

6

3

March 2026

Letter to a first-time director

On titles, brand + the weight of being wrong

Mar 28 • Sam Kuehnle

3

1

Letter to a first-time manager

To the first-time manager figuring out how to manage a budget and people.

Mar 21 • Sam Kuehnle

4

Letter to a first-year marketer

A letter to the marketer who just got the role

Mar 14 • Sam Kuehnle

4

Things I believe

25 principles that have shaped how I work + approach life

Mar 7 • Sam Kuehnle

6

2

February 2026

When common practice buries common sense

Most problems aren't new, they're just dressed in different clothes

Feb 28 • Sam Kuehnle

3

The brand coefficient

It's brand TIMES demand

Feb 21 • Sam Kuehnle

4

5

2