Performance assessments are broken

Build yours this week (template included)

Dec 13 • Sam Kuehnle

1

Two failures, one week

+ learning more from lowlights than highlights

Dec 6 • Sam Kuehnle

5

4

November 2025

2026 + creating a GTM ecosystem

Now's the time to get your company on the same page

Nov 22 • Sam Kuehnle

3

Hire the archetype, not the role

And how to hire (or become) a Level 5 Simplifier

Nov 15 • Sam Kuehnle

6

2

Raw thoughts: annual planning

The part leaders don't talk about

Nov 8 • Sam Kuehnle

7

3

Dark SEO

Search has entered the dark funnel

Nov 1 • Sam Kuehnle

9

7

October 2025

Escaping the "productivity" trap

What happened when we focused on 1 thing instead of 5

Oct 25 • Sam Kuehnle

5

2

35 reflections after 35 years

35 thoughts on life, work, and even marketing

Oct 18 • Sam Kuehnle

6

8

Back in the weeds

First principles, focus, and fingertip feel

Oct 11 • Sam Kuehnle

4

I stopped trusting LinkedIn's ad recommendations

This will save you tens, if not hundreds, of thousands of dollars in wasted ad spend

Oct 4 • Sam Kuehnle

3

September 2025

We cut our best keywords

And saw our pipeline influence increase dramatically

Sep 27 • Sam Kuehnle

6

When goals aren't actually goals

A tale of marketing hitting 120% while sales missed by 25%

Sep 20 • Sam Kuehnle

7

2