The 2027 funnel audit for annual planning

Before asking for more budget, find where the funnel actually leaks

Nov 7 • Sam Kuehnle

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October 2026

The B2B demand gen checklist

A step-by-step checklist for diagnosing + fixing demand generation in a B2B SaaS company

Oct 31 • Sam Kuehnle

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002 How to Write Headlines and Copy People Read

Listen now (30 mins) | David Ogilvy wrote that once you have written your headline, you have spent 80 cents of your dollar.

Oct 30 • Sam Kuehnle

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30:16

001 Why Marketers Ignore What Works and Repeat What Doesn't

Listen now (47 mins) | David Ogilvy counted 49 ads in a single magazine issue that ignored a rule research had already settled.

Oct 30 • Sam Kuehnle

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46:31

Advertising to a moving parade

A lesson in managing ads that work + their frequency

Oct 24 • Sam Kuehnle

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We have an ad spending problem

+ an answer to where the next dollar should go

Oct 17 • Sam Kuehnle

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“No duh”

The least original productivity tip...but works wonders

Oct 10 • Sam Kuehnle

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Every CRM I saw has the same problem

What a month back in the fractional world taught me about what's changed + what hasn't

Oct 3 • Sam Kuehnle

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September 2026

LinkedIn CPMs are up 200%

And where are budgets moving to as a result

Sep 26 • Sam Kuehnle

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The 2 best moats in B2B

Targeting, a Durable POV, + Adaptive POVs

Sep 19 • Sam Kuehnle

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(Pt 2) 4 mental models to position any brand, in any category

Part 2 of 2: breaking down the nice-to-have vs need-to-have x known vs unknown matrix

Sep 12 • Sam Kuehnle

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August 2026

Yesterday was my last day at Loxo

Real talk: how I knew it was time + decided what was next

Aug 29 • Sam Kuehnle

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