Archive - Sam's Marketing Meditations

The negative touchpoint

The "pipeline" your CRM will never show

Jun 13 • Sam Kuehnle

2 experiments in 2 weeks

Simplifying targeting + creative that zigs instead of zags

Jun 6 • Sam Kuehnle

May 2026

Demand creation vs. brand awareness

Why conviction beats spending

May 30 • Sam Kuehnle

Common sense > attribution

A tale about attribution holding back business growth

May 23 • Sam Kuehnle

It's not for everyone

Why companies are scared to pick a side

May 16 • Sam Kuehnle

Borrowed thinking

Why outsourcing our thinking has never been easier...or more dangerous

May 9 • Sam Kuehnle

The unsexiest growth lever

Why I'm obsessing over a 1% conversion rate

May 2 • Sam Kuehnle

April 2026

Nobody built it, so I did

The story behind Affect + why it took 15 years to get here

Apr 25 • Sam Kuehnle

The 2026 10x moat

Product moats are collapsing - here's what's replacing it

Apr 18 • Sam Kuehnle

Letter to the future CMO

What I'd want to know before I got there

Apr 11 • Sam Kuehnle

Letter to the first-time VP

On accountability, ecosystems, + velocity

Apr 4 • Sam Kuehnle

March 2026

Letter to a first-time director

On titles, brand + the weight of being wrong

Mar 28 • Sam Kuehnle

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